Caitlin McGillicuddy

Copywriter & Editor


Your human being brand.

Whether you're selling a product or a service, social media is a great place to make your brand come to life. The truth? People aren't falling for gimmicky sales-speak anymore—we want personality, dammit, and we want it now! Give us funny memes, deep conversations, and real people, please. Because it's 2018. And your brand isn't just about selling. It's about being.

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Deckd curates holiday decorations and delivers them directly to your door. Convenient, adorable, and amazing quality—what more could you ask for? So when I approached Deckd's social media, I wanted to make their brand an authority in style, above and beyond just holiday inspiration. Think: home decor tips & tricks, must-have products, and dogs (of course!)—all while sprinkling in their own items for sale, without sounding so market-y.

Caitlin helped us curate our business personality. Her creativity and attention to detail is second to none. She knows how to engage readers and deliver messages in a clear, entertaining way. Her words are laugh out loud, attention grabbing and much more.
— Liss Hayes, Founder of Deckd



Pursuit is a suit shop founded in Columbus, Ohio (and now expanding into Cincinnati!). Their mission is simple: to provide a stylish, modern alternative that focuses on top-notch service and approachable advice, without the luxury price tag. Pursuit recently collaborated with the USA Men's Curling Team Shuster—they took home gold at the Pyeongchang 2018 Olympic Games, and dedicated an entire weekend in Columbus to meet the fans. Using their approachable tone, we put together this post for them.



Otto Skin Goods

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While Nomful is no longer in business, their brand is near and dear to my heart. Nomful was a nutrition app that connected people to a registered dietician (think of it as a nutrition coach in your pocket). We wanted the brand to have a friendly, younger tone—but not too young. The goal was to create a safe, judgement-free zone for the person looking to either lose weight or just live a healthier lifestyle.


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The Wonder Jam

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