writer + editor



PENZONE Salon + Spa

With many locations around Columbus, Ohio, PENZONE Salon + Spa is about more than just beauty—they’re a community for self-care. PENZONE’s artists and therapists share their craftsmanship and creativity to deliver today’s trends in hair, makeup, skincare, massage, and nails. Their guests are top priority, and they only use the best ingredients and techniques to support the lifestyle, ambition and beauty their guests are seeking.

Website // Services

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Gift With Purchase Box Set // Holiday 2018:

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When we were busy preparing for a huge company-wide rebrand, we needed help evolving our brand voice to match our new positioning and aesthetic. Caitlin jumped in, infused personality, and laid the foundation for us to take our new voice and run with it. Caitlin was always timely, easy to work with, and a great resource to have on our side.
— Jena Huffman, Marketing + Communications Director


Short North Indoor/Outdoor Signage: